Plan marketing production with confidence, give the company visibility for free, and upgrade only when you need deeper planning, controls, and support.
Pricing Philosophy
We let everyone start for 45 days until you see a bill — that way you can determine if it’s a fit for your requirements.
PlaybookM is built for marketing teams that need to see plan coverage, close execution gaps, and invest in what works.
That means the pricing should reflect three levels of value:
Best for executives, sales partners, and stakeholders who need visibility without editing.
Free
Viewer access requires at least one Team, Pro, or Enterprise seat.
For marketing teams that need one place to plan and manage execution.
$24
per active user / month
For marketing leaders who need to plan against goals, measure performance, and adjust fast.
$49
per active user / month
For larger organizations that need governance, support, and rollout confidence.
Custom
Get help with workspace setup, activity imports, workflow design, and team training. Choose ongoing support when you need help with planning and reporting.
$2,500
$1,500 / month
Custom
| Feature | Viewer | Team | Pro | Enterprise |
|---|---|---|---|---|
| Read-only access | ✓ | ✓ | ✓ | ✓ |
| Unlimited viewers | ✓ | ✓ | ✓ | ✓ |
| Unlimited activities | ✓ | ✓ | ✓ | |
| Kanban + calendar views | ✓ | ✓ | ✓ | |
| Shared planning workspace | ✓ | ✓ | ✓ | |
| Spend analytics | ✓ | ✓ | ||
| Performance analytics | ✓ | ✓ | ||
| Waterfall gap analysis | ✓ | ✓ | ||
| Conversion-rate customization | ✓ | ✓ | ||
| People and team management | ✓ | ✓ | ✓ | |
| Integration settings | ✓ | ✓ | ||
| Enterprise security & access controls | ✓ | |||
| AI agent workspace access | ✓ | |||
| Data residency options | ✓ | |||
| White-glove onboarding | ✓ |
Because company-wide visibility drives better alignment. Marketing should not need to buy a paid seat for every stakeholder who only needs to see the plan. Viewer access is free, but it requires at least one Team, Pro, or Enterprise member in the workspace.
An active user is anyone who creates, edits, manages, or materially contributes to the plan during the billing period.
Yes. Most teams start with a small group of planners on Team or Pro and invite the rest of the company as free viewers.
Yes. Select Yearly on the pricing page to compare annual per-user prices with monthly billing.
Enterprise includes governance, admin controls, rollout support, commercial flexibility, and enterprise-only capabilities such as advanced security controls, AI agent workspace access, data residency options, and white-glove onboarding.
Yes. Launch packages help you configure the workspace, standardize your operating model, and get your team live quickly.
