Blog
Insights, stories, and tips for modern marketing teams.
Marketing and Sales Alignment: What’s Missing
As Forrester highlights in The Future of Marketing and Sales Alignment, the traditional model of collaboration between marketing and sales is no longer enough. Teams need more than meetings—they need shared systems, visibility, and accountability.
A Modern Playbook for Signal-Led Growth
B2B sales is going through a reckoning. The rise of generative AI has unlocked speed, but it’s also created more noise than ever. Most teams are using AI to go faster — but few are using it to get *smarter*. The result? Burned budgets, numbed buyers, and pipelines full of unqualified noise. This post is your guide to building a **signal-led, human-centered, AI-enhanced GTM motion** — not one that just automates guesswork.
Probability is the New Priority in B2B Marketing
The most effective marketers today aren’t just filling the funnel—they’re improving the odds of conversion. By shifting focus from lead volume to identifying high-probability accounts, marketing becomes a force multiplier for sales. This post explores how to operationalize that shift using intent data, probabilistic models, and time well spent—so you stop chasing noise and start building momentum.
AI-Powered Marketing Project Manager: The Future of Campaign Planning
Discover how an AI-powered marketing project manager can revolutionize campaign planning, automate approvals, and deliver predictive analytics for marketing teams.
Streamline Marketing Workflows: How to Reduce Project Delays and Boost ROI
Learn how to streamline marketing workflows, reduce project delays, and boost ROI with the right marketing workflow management tool. Discover best practices and top software picks for 2024.
MQLs Are Vanity. SQOs Are Victory
In today’s self-directed B2B buying landscape, the traditional MQL has become more of a vanity metric than a value metric. It’s time to shift your focus to the metric that actually connects marketing performance to revenue outcomes.
Best Project Management Tool for Marketing Teams: What to Look For in 2024
Discover the best project management tool for marketing teams. Learn which features matter most, how to streamline marketing workflows, and why the right software can boost your campaign ROI and team productivity.
Embracing Imperfections: Kintsugi, Antifragility, and the Beautiful Fragility of Marketing
What Kintsugi and antifragility teach us about leadership & Marketing: embracing imperfections, thriving on disruption, and finding strength in the cracks. Perfection is the enemy of good enough and modern marketers need to learn to use the realities—not the ideals—of businesses.
Marketing Project Management - organization is everything
Choosing the right project management tool can make or break your marketing campaigns. In this showdown between Monday.com, ClickUp, Jira, and even Excel, we explore how these platforms cater to marketing needs like collaboration, customization, and workflow automation. Cross-departmental content contributions are vital to campaign success. Which tool is best suited to streamline your marketing efforts and keep your team collaborating on all cylinders.
Vibe Coding Is Coming — And I Just Tried It
What happens when years of domain expertise meet a frictionless dev stack like Vercel, Next.js, and Supabase? You build an MVP in a day—literally. In this post, I share how I created a full-featured marketing planning app from scratch in less than 24 hours, and what that experience taught me about the emerging concept of Vibe Coding. It’s not just about speed—it’s about alignment between tools, intuition, and deep problem knowledge. This is what the future of building feels like.
Playbook Success with your budget
Bold strategies meet cold, hard numbers. Maybe you walked into that meeting armed with a killer 2025 plan, only to walk out wondering how to deliver on your goals with half the budget. If your budget took a hit, the key isn’t random cuts—it’s using a playbook methodology to strategically focus on high-impact themes that deliver results.