Insights, stories, and tips for modern marketing teams.
Featured
The Shed at Dulwich became London's top-rated restaurant on TripAdvisor without being a real restaurant. In the AI era, credibility is the game, and rankings are signals, not proof.
Jul 13, 2026 • 6 min read
Content Strategy
WebMCP is an early signal that websites are becoming structured, callable trust surfaces for AI-assisted buyers and the agents that support them.
Jun 2, 2026 • 9 min read
Content Strategy
Google's newest AI Search guidance confirms that rankings, AI summaries, and buyer trust all depend on the same thing: clear, crawlable, credible proof.
May 20, 2026 • 8 min read
Content Strategy
Search visibility now has to support traditional rankings, answer extraction, AI summaries, and buyer verification.
Mar 2, 2026 • 6 min read
Content Strategy
When buyers and AI systems compress your story, vague positioning turns into generic category noise.
Jan 19, 2026 • 5 min read
