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In The AI Era, Social Proof Is Not Proof

The Shed at Dulwich became London's top-rated restaurant on TripAdvisor without being a real restaurant. In the AI era, credibility is the game, and rankings are signals, not proof.

Jul 13, 2026 • 6 min read

In The AI Era, Social Proof Is Not Proof

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Leadership & Career

Embracing Imperfections: Kintsugi, Antifragility, and the Beautiful Fragility of Marketing

What Kintsugi and antifragility teach us about leadership & Marketing: embracing imperfections, thriving on disruption, and finding strength in the cracks. Perfection is the enemy of good enough and modern marketers need to learn to use the realities—not the ideals—of businesses.

LeadershipAntifragility

Dec 15, 2025

Leadership & Career

Ask More, Pretend Less: A Better Operating Model for Marketing Leaders

Marketing teams build stronger client and internal relationships when leaders replace performative certainty with useful curiosity.

LeadershipTrust

Nov 3, 2025 • 4 min read